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A Blog — or web log — is a much-maligned term, used collectively to describe personal online diaries, photograph albums, and other such informal, content-based pages on the internet.
But used as a corporate management function, and developed by a professional public relations team, a corporate blog as the potential to transcend all that mundane clutter, reach out to key publics at an intimate level, and build strong brand loyalty — all of which translates into increased revenue for your company!