http://xyndicate.org/blog branding | events | web | design | advertising Fri, 25 Jul 2008 08:43:00 +0000 http://backend.userland.com/rss092 en What if competitive advertising were allowed in Singapore? You know, dissing competitors' brands to promote your own? I remember the KFC/Burger King/MacDonald's advertising debacle some years back, and it was just painful to watch. Though it did bring some laughs for those in the know. But done tastefully, competitive advertising could ... http://xyndicate.org/blog/2008/07/25/competitive-advertising/ Corporate Blogs are a communications tool to further the brand, increase awareness of activities, and connect with key publics -- consumers, investors, business partners, and potential customers. Corporate blogs act as a bridge between corporate websites and newsletters. Where the former is necessarily formal and the latter limited in it's reach, ... http://xyndicate.org/blog/2008/06/19/what-is-a-corporate-blog/ [youtube]http://youtube.com/watch?v=RkJ9hMFysIQ[/youtube] Nice. Very nice! http://xyndicate.org/blog/2008/06/18/advertising-skype-style/ Edison Chen, the man at the centre of the sex scandal that has rocked the Hong Kong entertainment industry, has finally made his first public appearance, at a press conference in front of some 300 reporters yesterday. And boy, are there plenty of important PR lessons to pick up from ... http://xyndicate.org/blog/2008/02/22/crisis-management-lessons-from-edison-chens-hk-celebrity-sex-scandal/ As the race for the next President of the United States heats up, Barack Obama has -- consciously or otherwise -- given us a lesson in public relations to think about. Barack Obama is wearing a wristband in memory of a soldier killed in Iraq, given to him by a mother ... http://xyndicate.org/blog/2008/02/20/barack-obamas-wristband-when-not-telling-says-a-lot-more/