Competitive Advertising

What if competitive advertising were allowed in Singapore? You know, dissing competitors’ brands to promote your own?

I remember the KFC/Burger King/MacDonald’s advertising debacle some years back, and it was just painful to watch. Though it did bring some laughs for those in the know. But done tastefully, competitive advertising could be a killer. Like these:

Pepsi vs Coca Cola

Coke’s reply to Pepsi was not half as well done though. Disappointing, for this Coke fan.

Methinks it’s not even a real Coke ad, probably just a spoof. Here’s another weird one from Coke, from Batman Returns in 1992, since I caught The Dark Knight last night.

Pepsi’s eveidently winning in the advertising department, though I can’t say the same for taste. (Hey, I did say I’m a Coke fan!)

Enjoy!

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