What Is A Corporate Blog?

Corporate Blogs are a communications tool to further the brand, increase awareness of activities, and connect with key publics — consumers, investors, business partners, and potential customers.
Corporate blogs act as a bridge between corporate websites and newsletters. Where the former is necessarily formal and the latter limited in it’s reach, a professionally managed corporate blog can successfully eradicate these disadvantages, even as it brings corporate communications to a whole new dimension.
A Blog — or web log — is a much-maligned term, used collectively to describe personal online diaries, photograph albums, and other such informal, content-based pages on the internet.
But used as a corporate management function, and developed by a professional public relations team, a corporate blog as the potential to transcend all that mundane clutter, reach out to key publics at an intimate level, and build strong brand loyalty — all of which translates into increased revenue for your company!

Jun 19th, 2008 at 12:44 pm
Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.
Jun 20th, 2008 at 11:10 am
Hi Jason. I’m currently using Justin Tadlock’s Structure Wordpress theme.
http://justintadlock.com/archives/2007/12/09/structure-wordpress-theme
There’s a lot more that can be done, so you definitely want to have a look at it.