Media Xyndicate Blog

A Blog — or web log — is a much-maligned term, used collectively to describe personal online diaries, photograph albums, and other such informal, content-based pages on the internet.

But used as a corporate management function, and developed by a professional public relations team, a corporate blog as the potential to transcend all that mundane clutter, reach out to key publics at an intimate level, and build strong brand loyalty — all of which translates into increased revenue for your company!

Barack Obama is wearing a wristband in memory of a soldier killed in Iraq, given to him by a mother who said she wants the Democratic presidential candidate to keep others from dying. But noticeably, he has not talked to anyone in the media or on the campaign trail about it. We learn a valuable public relations lesson from the man vying to be the next President of the United States!

Edison Chen, the man at the centre of the sex scandal that has rocked the Hong Kong entertainment industry, has finally made his first public appearance, at a press conference in front of some 300 reporters yesterday. And boy, are there plenty of important PR lessons to pick up from the whole episode!

What if competitive advertising were allowed in Singapore? You know, dissing competitors’ brands to promote your own?

I remember the KFC/Burger King/MacDonald’s advertising debacle some years back, and it was just painful to watch. Though it did bring some laughs for those in the know. But done tastefully, competitive advertising could be a killer. Like these:

Pepsi vs Coca Cola

More commercials after the jump!